Design has proven to be a dynamic tool for innovation. The European Commission has recognised design as a key driver of innovation for bringing user-friendly products to the market and for making both private and public services better correspond to user needs. However, many SMEs are not yet aware of the advantages design can bring to their company and they lack the necessary design management skills. Moreover, as stated in the Innovation Union Flagship Initiative, although some European countries are world leaders in design, others lack a robust design infrastructure and design capability.
“Innovation ID”, organized by the Business and Cultural Development Centre (KEPA) and supported by MIT Enterprise Forum Greece, will take place on Tuesday, April 19, 2016 from 9:00 AM to 5:00 PM (EEST) at 12 Katouni, 546 25 Thessaloniki, Greece. The one-day conference will give attendees the opportunity to discover how design can help business innovate, grow and be more competitive in a globalised economy. The conference is specially targeted to SMEs, start-ups and entrepreneurs, as well as to business intermediaries. Participants will get a deep understanding of what design is, how it is implemented and how it works in practice. Some methodologies will be explained in detail. Moreover, attendees will hear from practical examples of business and organisations that are using design.
In addition to this, two roundtables will explore how design policies can be implemented in Greece and what hinders the uptake of design among Greek business particularly start-ups. MIT Enterprise Forum Greece’s Chairman, Vassilis Papakonstantinou, will participate at the Interactive Roundtable: Innovation Ecosystem and 4 of the 25 semifinalists of MITEF Greece Startup Competition 2016, Elektronio Handcrafted Vehicles, ErgoSensePro, EventReception and BAeTI will pitch live.
The conference will be complemented with parallel workshops focusing on specific groups and methodologies.
Register today to secure your place by following this link.