CONTADD: We are an innovative digital platform connecting advertisers, publishers and audiences. We place your brand and deliver your content to your audience by using the power of images and videos on existing and relevant content. Video and image content is no longer about the stuff you make but about the stories you tell. And we are a great story-teller.
THE PROBLEM: Digital marketing is growing but with a “supply/quality imbalance”. There are simply too many ads out there but with low (if any) contextual relevance, leading to bad user experience (frustration leading to ad blocking), low Return On Investment for brands (wasted budgets, brand safety, false targeting, ad blindness) and declining revenues for publishers (declining traditional display, publishers need to adapt).
CONTADD SOLUTION: Contadd is not reinventing the wheel. Contadd provides a better product, to a huge market meeting pre-existing demand in a nicer, more friendly and more effective way. Contadd’s native advertising formats (ads getting the look and feel of the editorial content) increase user engagement (users like and care for what they see), deliver great performance for brands, and generate incremental revenue for publishers.
Kleanthis Nikolaidis, MD
Theodoros Edipidis, Business Development Director
Eleftheria Giza, Operations