isMOOD platform collects real-time data from online social networks, forums and blogs and process them aiming to transforms these data into useful business insights. Specifically, isMOOD customers have the opportunity of having a constant eye on the market, monitoring what people are mainly discussing on and how they feel towards these topics, predicting incidents before they become trends and influencing public opinion and market sentiment through social network analysis and mapping.
There is a plethora of data on social media coming form users’ posts and interactions, aimed to communicate specific messages and opinions on business, and everyday-life issues. These data hide knowledge on community’s trends and sentiment that is of high value for businesses & governments. But the volume and multiple forms of these data make it difficult to analyse them constantly and get this hidden knowledge. isMOOD enables such real time analysis and extraction of valuable insights.
isMOOD collects data from online social networks, forums and blogs and analyzes them to: Identify the topics people mainly discuss on and their evolution in time, how people feel about these topics (sentiment analysis), influencers of the field and Predict incidents before they become trends. These services will be provided through an online platform where users will be able to monitor whatever they wish in an easy and user-friendly manner and provide them visualized information.
Chris Kounavis, Managing Director (cced)
Anna Kassimati, Operations & Services