Rooms-2-Let is one of the largest independent tourist property aggregators in Greece, having accumulated over 13,000 listings in less than a year. We offer a unique proposition to lodgers, providing them with technology and marketing tools to grow their online presence and their revenues in an otherwise increasingly competitive market. We are able to differentiate ourselves from travel agents and booking services by providing our clients with a suite of products tailored to their specific needs at cost competitive price points.
THE PROBLEM: Only half the tourism accommodations in Greece have any online presence and the vast majority of those belong to the higher end of the market. There remains a significant volume of hotels and the overwhelming majority of over 40,000 small lodgings that are not present online. The low adoption rate is attributed to the fact that there is no centralized management agent whom owners and managers of small tourist properties can trust and receive advice from.
Rooms-2-let’s SOLUTION: R2L aims to target this market gap by, providing a suite of products for small hotels in Greece that meet their specific needs (Free listing on R2L website, Premium webpage and hosting service, priority listing, online availability and booking widget, online marketing campaigns, affiliate services) as these establishments typically lack sophisticated reservation and booking tools and are not visible online, significantly limiting their revenue potential.
Aggeliki Papathanasiou, Business Development