Co-founder & Executive Chairman of Upstream
Marco was born in Athens, in 1973. He holds a BA in Politics and International Studies from the University of Warwick and an MPhil in European Studies from Oxford University.
Prior to founding Upstream, Marco was a marketing strategist at leading advertising agencies Grey Advertising, McCann-Ericsson and DDB in London, where he developed global communication strategies for brands such as Nestlé, Smithkline Beecham, Johnson & Johnson and Sony Electronics.
In 2002, he returned to Greece and, along with Alex Vratskides, co-founded Upstream. Soon enough, Upstream became one of the top five technology companies in mobile marketing, globally. Since then, Upstream has evolved into a leading technology company within the field of mobile commerce.
Upstream accelerates mobile commerce in high growth markets across Latin America, Eastern Europe, Africa, the Middle East, and South East Asia. Upstream’s software and infrastructure platform already enables 1.2 billion people to effortlessly receive and pay for the most relevant and affordable digital subscription services on their mobile devices. Upstream’s mobile commerce platform offers end-to-end subscription services over mobile including mobile infotainment services, digital stores/portals, marketing promotions, and services-via-mobile, such as language learning coursesand micro-insurance services, just to name a few.
Upstream has over 320 employees and operates out of 10 regional hubs in Rio de Janeiro, Sao Paolo, London, Milan, Athens, Bucharest, Lagos, Johannesburg, Dubai and Kuala Lumpur.
In parallel, he is a mentor at Endeavor and Openfund, and contributes to the board of the Foundation for Economic and Industrial Research (IOBE), as well as to the overseeing council of the diaNEOsis think tank. He has served as Vice-Chairman of the Hellenic Association of Mobile Application Companies (HAMAC) and has received the EY Greek “Entrepreneur of the Year” award, in 2013.