General Manager – Europe
Brand, Marketing Communications, Lexus Experience & Academy
Spiros is currently the Global Head of Brand Management & Marketing for the luxury car maker Lexus based in Tokyo. In his previous role he led the development and implementation of Lexus’ brand strategy in Europe driving the brand’s record growth. Prior to that he has served as the Marketing Director for Toyota in Spain, building the brand even during the crisis and as the European head of Brand Strategy for Toyota, creating the brands first integrated brand framework.
He is an international award winning marketer with extensive regional and local experience in both strategic planning as well as hands-on implementation. He is a digital innovator with several European and world firsts sighted by leading publications such as being the first brand on Vine and creating the world’s first VR film shot for real and able to play from a smartphone. He also has very strong business acumen, combining practical knowledge and analytical skills with creativity.