Session 2: The Story of Endeca

Sep 10 • SPEAKERS • 1769 Views • No Comments on Session 2: The Story of Endeca

StartSmart Greece 2015: Interactive Learning Sessions













Steve Papa, Founder & CEO, Parallel Wireless; Cazena, Technology Ventures

Session 2: The Story of Endeca

Gain an insider’s view of the Endeca story, which begins in the late nineties with a wine bottle on eBay, and ends in 2011 with an acquisition by Oracle for more than 1 billion dollars.

Steve Papa saw inefficiencies in the e-commerce market, and set about to find a better ways to present, and monetize search findings in a more intuitive format for users. Walk through the early years at Endeca, which initially built software to help users find what they were looking for on e-commerce websites, and then later evolved to business intelligence software to help companies analyze their operations. Bring your questions and examine how Papa’s leadership engendered Endeca’s success, and established an industry standard as one of the leading search innovations of the decade: Guided Navigation, which is now an industry standard.

Learning Points:
-Understanding the end user: Endeca’s multi-dimensional taxonomy
-What pulling the string looks like…one tug at a time
-How to optimize the mentor relationship
-Funding Endeca
-What is a “pivot” and recognizing the need to retool the business

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