Chief Analytics Officer
Yanni joined in 2015 as the Global Chief Analytics Officer overseeing the analytics practice for the Wunderman network. Yannihas 17 years experience in CRM analytics strategy, with a focus on customer lifetime value and customer centricity. In his previous roles, he led global teams of analytics and marketing strategy professionals in creating, articulating, and integrating digital and offline strategies by incorporating big data, analytics, and technology.
Before joining Wunderman, Yannis was Vice President of CRM analytics and strategy at Merkle, Inc. His vertical industry experience includes insurance, healthcare, financial services, retail banking, and B2B. Before joining Merkle in 2008, he was Vice President of analytics strategy at TPG Direct, part of Omnicom Group.
He has a Bachelor degree in Business Economics from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s Advanced Certificate in Quantitative analysis from Drexel University.