StartSmart Greece 2015: Interactive Learning Sessions
Foteini Agrafioti, Chief Innovation Officer, Architech
Session 1: “Controlling One’s Destiny in the Journey from Research-to-Market”
This interactive session walks you through the post research phase of Foteini Agrafioti’s journey to commercializing heartbeat authentication technology.
Learn from Dr. Agrafioti’s decisions, and grasp the importance of focusing on core competency. See how Dr. Agrafioti used pitch opportunities as part of the Toronto incubator group to capture investor interest. Examine how the prototype and business plan evolved, which resulted in a successful seed round of funding. Find out why the newly formed company decided on a private product launch with a consumer target. Understand how the newly formed company overcame the typical startup obstacles to ongoing application development, and get a glimpse into future activities.
-How emotion detection tipped the scales
-From Bionym to Nymi: refining the business model
-Analyzing the world of wearables
-Developing a prototype and launch strategy