Session 1: Controlling One’s Destiny in the Journey from Research-to-Market

Sep 10 • SPEAKERS • 1133 Views • No Comments on Session 1: Controlling One’s Destiny in the Journey from Research-to-Market

StartSmart Greece 2015: Interactive Learning Sessions

Dr. Agrafioti, speaker finals & Awardsbb

 

 

 

 

 

 

 

 

 

 

 

Foteini Agrafioti, Chief Innovation Officer, Architech

Session 1: “Controlling One’s Destiny in the Journey from Research-to-Market” 

This interactive session walks you through the post research phase of Foteini Agrafioti’s journey to commercializing heartbeat authentication technology.

Learn from Dr. Agrafioti’s decisions, and grasp the importance of focusing on core competency. See how Dr. Agrafioti used pitch opportunities as part of the Toronto incubator group to capture investor interest. Examine how the prototype and business plan evolved, which resulted in a successful seed round of funding. Find out why the newly formed company decided on a private product launch with a consumer target. Understand how the newly formed company overcame the typical startup obstacles to ongoing application development, and get a glimpse into future activities.

Learning Points:
-How emotion detection tipped the scales
-From Bionym to Nymi: refining the business model
-Analyzing the world of wearables
-Developing a prototype and launch strategy
-Future applications

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